Valentine's 2011

Art Direction • Visual Art
Valentine's 2011

Valentine's 2011

Art Direction • Visual Art
Collecting Love Moment, The Year Most Romantic Season.
YEAR
2011
Credits

Client: Starbucks Japan

GOAL

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011
Valentine's 2011
Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Art Direction • Visual Art
Valentine's 2011

Valentine's 2011

Art Direction • Visual Art
Collecting Love Moment, The Year Most Romantic Season.
YEAR
2011
Credits

Client: Starbucks Japan

OVERVIEW

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Art Direction • Visual Art
Valentine's 2011

Valentine's 2011

Art Direction • Visual Art
Collecting Love Moment, The Year Most Romantic Season.
YEAR
2011
Credits

Client: Starbucks Japan

OVERVIEW

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011
THE CONCEPT
Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Art Direction • Visual Art
Valentine's 2011

Valentine's 2011

Art Direction • Visual Art
Collecting Love Moment, The Year Most Romantic Season.
YEAR
2011
Credits

Client: Starbucks Japan

Overview

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011
THE CONCEPT
1928_2019
Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

The CHALLENGE

The critical challenge is to manage tons of products for four different types of notable brands on one big screen. The solution to these challenges is through UI/UX design to deliver interfaces that make technology more natural and enjoyable, bringing cohesion to each brand architecture and product type and establishing a straightforward brand narrative and tone.

The screen navigates attention through interactive motion. It also turns the entire space into a brilliant piece of public art by responding to how the user behaves and responding interactively using the whole screen. It allows audiences to experience fully realised areas where they can encounter large-scale works of art right where they are.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Impact

A liberated digital products wall without restrictions, making numerous products browse accessible in arena corridor to the audience of thousands. That allows users to intuitively and closely view the works that catch their eye from among large quantities of images.

Users can use diverse operating methods to choose their favourite products on the large screen, including product enlargement, stylebooks, video playing, or a 360-degree view to see detailed information.

The solution, without any restrictions regarding location, allowed Disney to convey unlimited creativity put into it. For the first time, the suppliers/guests can directly discover their parent products that were rarely available for display.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Art Direction • Visual Art
Valentine's 2011

Valentine's 2011

Art Direction • Visual Art
Collecting Love Moment, The Year Most Romantic Season.
YEAR
2011
Credits

Client: Starbucks Japan

OVERVIEW

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011
THE CONCEPT
Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011
Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011
Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Art Direction • Visual Art
Valentine's 2011

Valentine's 2011

Art Direction • Visual Art
Collecting Love Moment, The Year Most Romantic Season.
YEAR
2011
Credits

Client: Starbucks Japan

OVERVIEW

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

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THE CONCEPT
Valentine's 2011
Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Art Direction • Visual Art
Valentine's 2011

Valentine's 2011

Art Direction • Visual Art
Collecting Love Moment, The Year Most Romantic Season.
YEAR
2011
Credits

Client: Starbucks Japan

OVERVIEW

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011
THE CONCEPT
Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Art Direction • Visual Art
Valentine's 2011

Valentine's 2011

Art Direction • Visual Art
Collecting Love Moment, The Year Most Romantic Season.
YEAR
2011
Credits

Client: Starbucks Japan

OVERVIEW

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011
THE CONCEPT
Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011
Valentine's 2011
Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Art Direction • Visual Art
Valentine's 2011

Valentine's 2011

Art Direction • Visual Art
Collecting Love Moment, The Year Most Romantic Season.
YEAR
2011
Credits

Client: Starbucks Japan

OVERVIEW

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011
THE BRAND CONCEPT
Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

THE GOAL
Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

THE UX
Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

Valentine's 2011

Starbucks Japan Valentine's promotion campaign in 2011 focused on two ranges of ages: youth and maturity. The youth concepts create a lively and youthful mood; each object's illustration describes a loving moment and emphasises cuteness and young energy. Conversely, the mature concept is inspired by the "Art Nouveau" style, designed with attractive motifs of curvy plants, hearts, and jewellery graphics. Use special metallic ink to print on the PET film, and insert tumblers laying with strong contrasting colour lines to deliver an elegant & gorgeous mood. Both symbolise the Valentine's Day female market in Japan, with a theme of romance, cuteness and love.

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