2015 Aunt Stella's FALL

Art Direction • Visual Art • Package
2015 Aunt Stella's FALL

2015 Aunt Stella's FALL

Art Direction • Visual Art • Package
Turn Legacy Cookies Brand Into The New Era.
YEAR
2015
Credits

Client: Aunt Stella's

GOAL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL
2015 Aunt Stella's FALL
2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

Next Project

2015 Aunt Stella's FALL

Art Direction • Visual Art • Package
2015 Aunt Stella's FALL

2015 Aunt Stella's FALL

Art Direction • Visual Art • Package
Turn Legacy Cookies Brand Into The New Era.
YEAR
2015
Credits

Client: Aunt Stella's

OVERVIEW

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

Next Project

2015 Aunt Stella's FALL

Art Direction • Visual Art • Package
2015 Aunt Stella's FALL

2015 Aunt Stella's FALL

Art Direction • Visual Art • Package
Turn Legacy Cookies Brand Into The New Era.
YEAR
2015
Credits

Client: Aunt Stella's

OVERVIEW

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL
THE CONCEPT
2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

Next Project

2015 Aunt Stella's FALL

Art Direction • Visual Art • Package
2015 Aunt Stella's FALL

2015 Aunt Stella's FALL

Art Direction • Visual Art • Package
Turn Legacy Cookies Brand Into The New Era.
YEAR
2015
Credits

Client: Aunt Stella's

Overview

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL
THE CONCEPT
1928_2019
2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

The CHALLENGE

The critical challenge is to manage tons of products for four different types of notable brands on one big screen. The solution to these challenges is through UI/UX design to deliver interfaces that make technology more natural and enjoyable, bringing cohesion to each brand architecture and product type and establishing a straightforward brand narrative and tone.

The screen navigates attention through interactive motion. It also turns the entire space into a brilliant piece of public art by responding to how the user behaves and responding interactively using the whole screen. It allows audiences to experience fully realised areas where they can encounter large-scale works of art right where they are.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

Impact

A liberated digital products wall without restrictions, making numerous products browse accessible in arena corridor to the audience of thousands. That allows users to intuitively and closely view the works that catch their eye from among large quantities of images.

Users can use diverse operating methods to choose their favourite products on the large screen, including product enlargement, stylebooks, video playing, or a 360-degree view to see detailed information.

The solution, without any restrictions regarding location, allowed Disney to convey unlimited creativity put into it. For the first time, the suppliers/guests can directly discover their parent products that were rarely available for display.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

Next Project

2015 Aunt Stella's FALL

Art Direction • Visual Art • Package
2015 Aunt Stella's FALL

2015 Aunt Stella's FALL

Art Direction • Visual Art • Package
Turn Legacy Cookies Brand Into The New Era.
YEAR
2015
Credits

Client: Aunt Stella's

OVERVIEW

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL
THE CONCEPT
2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL
2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL
2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

Next Project

2015 Aunt Stella's FALL

Art Direction • Visual Art • Package
2015 Aunt Stella's FALL

2015 Aunt Stella's FALL

Art Direction • Visual Art • Package
Turn Legacy Cookies Brand Into The New Era.
YEAR
2015
Credits

Client: Aunt Stella's

OVERVIEW

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

ozfair_logo_motional
THE CONCEPT
2015 Aunt Stella's FALL
2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

Next Project

2015 Aunt Stella's FALL

Art Direction • Visual Art • Package
2015 Aunt Stella's FALL

2015 Aunt Stella's FALL

Art Direction • Visual Art • Package
Turn Legacy Cookies Brand Into The New Era.
YEAR
2015
Credits

Client: Aunt Stella's

OVERVIEW

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL
THE CONCEPT
2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

Next Project

2015 Aunt Stella's FALL

Art Direction • Visual Art • Package
2015 Aunt Stella's FALL

2015 Aunt Stella's FALL

Art Direction • Visual Art • Package
Turn Legacy Cookies Brand Into The New Era.
YEAR
2015
Credits

Client: Aunt Stella's

OVERVIEW

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL
THE CONCEPT
2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL
2015 Aunt Stella's FALL
2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

Next Project

2015 Aunt Stella's FALL

Art Direction • Visual Art • Package
2015 Aunt Stella's FALL

2015 Aunt Stella's FALL

Art Direction • Visual Art • Package
Turn Legacy Cookies Brand Into The New Era.
YEAR
2015
Credits

Client: Aunt Stella's

OVERVIEW

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL
THE BRAND CONCEPT
2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

THE GOAL
2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

THE UX
2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

2015 Aunt Stella's FALL

Aunt Stella's is a Europe traditional homemade cookies style café store transformed into a modern and widely diverse Food and Beverage model.

The overall seasonal packaging concept combined the company's design aesthetic and connected with the local traditional moon festival culture.

I ideated a harmonious moon festival scene to establish the pattern design style. Using motifs of Autumn flowers blooming and rabbits celebrating, I collaborated with the embroiderer to conduct an original hand embroidery. Layout rearrangement creates three different pattern visions. The motif conveys a joyful mood, with autumn colours matching the local market. The packaging style is contemporary, with a strong visual impact and elegance.

Next Project
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