HELLO
I'M ROLEN
I create brands and experiences
that drive remarkable change.

As a creative designer with a clear focus on what comes next. More specifically, what comes next for brands.

From everyday lifestyle trends to design and communication, I create something that stands out today for people to hold onto tomorrow and connect to the future.

Every piece has the power to shape the future. I help them to make that impact meaningful and memorable.

作為一名設計師,明確的關注於市場趨勢脈絡,更具體點形容為領悟品牌未來的走向。

從日常生活的方式理解趨勢通用到設計和溝通,不論客戶品牌中是大是小,經典或是初創,都具備著難以言喻的吸引力。 我樂於從中學習激發及創作一些能適應環境與時代連結的超凡作品,讓人能深切感受其中的熱情與感染力。  

每一件作品都有存在塑造未來的力量。 我協助客戶讓這種影響力變得更有意義,且令人難忘。 

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Approach

Deep collaboration across disciplines to find adaptive, creative solutions that uncover unique insights, inspire compelling ideas and create remarkable pieces.

I understand that each client, project, and context is different. I adopt a flexible approach, allowing me to adapt and tailor my services to meet client's needs.

透過深度合作尋求切確的市場定位,提供富有創意的解決方案,揭示其中獨特的見解、激起共鳴,創造出極具吸引力的作品。

我理解每個客戶的專案和環境背景都有所不同。 因而我採取更彈性靈活的方式,調整並客製化的服務精神來滿足各種客戶的方案需求。

What i do

Combining creativity with commercial logic, I build and launch chain reactions that help my clients. Whether you require help building the brand, digital product design, or experiences, I have the expertise to transform uniquely branded and interactive solutions for your audience.

將創造力與商業邏輯結合,透過嚴謹的市場分析與消費者研究思維幫助客戶擬定兼具可行性與成功概率的品牌事業發展方案。 無論需要協助打造品牌、數位產品設計或體驗,我都擁有專業知識,為公司打造一個具高度凝聚力與品牌操作思維的組織團隊提供具獨特的解決方案。讓品牌策略能夠由內而外地確實落地,並有效達成品牌事業的增長目標與受眾群。

Build brands
建立品牌
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I craft a clear and compelling narrative that communicates your business's who, what, why and how. Through strategy and structure, I provide organisational order and clarity. Initially, I build identity systems to bring your story approach to life and create business value.

精心創造令人認同的設計敘述內容,傳遞企業各層面的核心價值。 透過策略和結構性的思維方式,為組織提供有序和清晰的品牌體驗。首先以建立品牌識別系統的方式,將企業故事導入生活創造商業價值。

Brand Strategy
Brand Architecture
Brand Narrative
Brand Identity
Brand Guidelines
Art Direction
TONE-OF-VOICE

品牌策略
框架
故事
形象
指南
藝術指導
定義品牌基調

Digital products
數位產品
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Beyond designing your website and apps, I create broader digital experiences and design component assets to turn your digital products into signature brand experiences.

除了設計網站和應用程式之外,我也創建各種廣泛的數位組件內容,將數位產品轉變為更具標誌性的品牌體驗。

Information Architecture
User Experience Design
Interaction Design
Product Design
Service Design
Web Design
Digital Content

資訊框架
使用者體驗
互動設計
產品
服務
網頁
內容

Create experiences
創造體驗
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I lift your brand from guidelines to the real world by creating distinctive retail environments, bespoke workplaces, and unique event experiences, ensuring that any physical space you inhabit contributes to a connected and compelling brand story.

透過客製化創造出獨特的零售環境、工作場所以及活動體驗,將屬於企業的品牌從指導方針提升連結至實境。 確保任何實體空間都有助於打造出相互聯繫且引人入勝的品牌故事。

Content Creation
Illustration
Package Design
Place branding
Event experience design
Workplace design
Retail design
Wayfinding

內容創作產出
插畫
包裝設計
品牌通路
活動體驗
工作場地設計
零售設計
導視系統

Let’s build new futures
together.